SMALL RETAILER TRANSFORMATION PRPGRAMME
The small retailer transformation programme (or Program Transformasi Kedai Runcit, Program TUKAR), is focused on assisting small retailers to modernize and remain competitive. It involves the upgrading of small retailers currently in business. Small retailers face a number of business and demographic trends that are affecting their revenue and in many cases their existence. Market research conducted by Universiti Teknologi Malaysia (UTM) revealed that some small retailers face closure due to modern retailers (e.g. large-format operators) setting up shop in their vicinity.
The modernization of small retailers can improve sales by up to 30 present. Increased sales result from attracting more customers, and customers spending more in the revamped stores that now offer a comfortable, modern, well-lit and clean environment with modern management and retailing techniques, similar to that of the large-format stores. This environment augments the small retailers’ advantage of being able to offer convenience by being located in the neighbourhood.